Perception may be defined as the process by which people select, organize, interpret, retrieve and respond to information from their environment.
Factors that influencing perception:
The perceiver: the person who perceive.
- His past experience
- His needs or motives
- His personality
- His values and attitude
A person’s experiences in the past have some bearing on his current perception.
The target: the persons, objects, or event that is perceived by another person is the target.
The situation: perception is also affected by the surrounding environment. The situational factors that affect perception are: time, work, setting and social setting.